Rules

Five rules for every doc we ship.

Do

1. •Use active voice.
2. •Cut adjectives you can.
3. •One idea per sentence.
4. •Show, don't tell.
5. •Ship the version that works.

Avoid

• •seamlessly, leverage, unlock
• •"world-class", "revolutionary"
• •Sentences longer than 18 words

Ship draft. Edit on read.

Brand voice

A short guide to how we write — for humans and agents.

Principles

• •Short, confident sentences.
• •No hype. No filler words.
• •Skeptical of trends.
• •Show, don't tell.

In practice

We open with a fact. We end with a verb. The middle is where most of the cuts happen.

# bad
Our seamless platform unlocks world-class collaboration.

# good
Your agent saves files. You roll back if it breaks.

See rules.md for the full list.